Stamp out stigma


“Sticks and Stones may break my bones but words can also hurt me.”

Our ground-breaking
‘Sticks and Stones’ campaign is aimed at reducing stigma towards people with mental ill-health and learning disabilities in the five boroughs we serve. We want to change public perceptions by educating people about the realities of mental ill-health and learning disabilities.

In April 2010 we set ourselves a big target – to collect 100,000 pledges from members of the public, pledging not to use words like ‘psycho’ and ‘nutter’ to describe people with mental ill health and learning disabilities. In April 2011 we smashed that target, totting up an incredible 106,211 pledges to stamp out stigma.

This amazing achievement was helped along by the invaluable support of Stephen Fry, Frank Bruno, Phil Neville, Alastair Campbell and Andy Burnham, to name just a few. Along with these celebrities, we also had support from sports clubs such as Wigan Athletic Football Club, Everton Football Club, Wigan Warriors Rugby League Club, Warrington Wolves Rugby League Club and Saints Rugby League Club, plus a number of local organisations and charities.

If you want to find out more about our ground-breaking campaign, you can visit the campaign website at:



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